When a buyer asks ChatGPT, Gemini, Perplexity or Google about your category — does your brand get named?
Most companies do not know the answer. The ones that do are winning pipeline before a sales call ever happens.
Founded by two operators who spent a decade on opposite ends of the same problem: getting found, and getting bought.
For twenty years, the job was simple to describe. Rank on page one. Buy the clicks you could not earn. Wait for the form fill.
Then the research phase moved. Buyers stopped scrolling results and started asking questions — to ChatGPT, to Perplexity, to Gemini, to the AI summary sitting above every Google result they still see. By the time most buyers reach your website, the shortlist is already built. And it was built by a model that either mentioned you, or did not.
That is the moment that decides the deal. Not the landing page. Not the retargeting sequence. The first mention.
We built First Mention Labs to own that moment — across search engines, AI answer engines, and the founder voice that trains both.
Being ranked is no longer the same as being recommended. We build for the second one.
Every agency now has the same tools. Tools do not produce differentiated positioning, and they never will. We decide the angle, the architecture and the argument. Then we use AI to move faster on the parts that deserve speed.
Impressions, rankings and follower counts are inputs. Pipeline is the output. If a channel cannot be traced back to revenue within a quarter, it does not survive our reporting call.
Competitors can copy your feature set in a sprint. They cannot copy a decade of your judgment, delivered in your voice, in front of the exact people who buy. That asset compounds and it cannot be outspent.
Campaigns end. Systems accumulate. Every asset we build is designed to keep earning — ranking, getting cited, getting quoted — long after the month it shipped in.
You will not be handed to an account manager who forwards your questions to someone else. The people who built the system are the people who run it.
Ten years making brands findable at the exact moment of intent.
Jahid has spent more than a decade at the intersection of two things most agencies still treat separately: getting found, and getting bought.
His work spans technical SEO, Generative Engine Optimization (GEO), and paid acquisition on Google and Meta — the full path from a buyer's first question to the moment they convert. He has engineered organic growth for companies in SaaS, e-commerce, healthcare, real estate, education and local services, and delivered results for clients across four continents.
The methodology changed when search did. As ten blue links gave way to AI-generated answers, Jahid rebuilt his entire approach around a single diagnostic question: when someone asks ChatGPT, Gemini, Perplexity or Google AI Overviews about your category, does your brand get named? That question became First Mention Labs.
He has trained thousands of marketers and business owners worldwide and runs corporate training programs on search visibility and AI-era discoverability for in-house marketing teams. His philosophy has not moved in ten years: strategy first, AI for execution, every decision tied back to revenue.
“Ranking is a scoreboard. Revenue is the game.”
Six years turning founder expertise into a point of view buyers follow.
Sandeep has spent six years building in the content space — first as an agency operator, then as a specialist in founder-led B2B content.
He built and scaled a short-form content agency to six figures, then went on to work with some of the leading B2B LinkedIn agencies before starting his own practice. Along the way he has worked directly with 30+ founders on the three things that decide whether founder-led content works at all: positioning, voice, and strategy.
Most LinkedIn ghostwriting fails for the same reason. It produces content that is technically correct and completely interchangeable — the same five frameworks, the same recycled insight, the same voice every other founder in the category is using. Sandeep's work starts one level earlier, at what a founder actually believes and can defend better than anyone else in the market.
At First Mention Labs, he leads the founder-led content and messaging practice, helping founders turn hard-won expertise into a point of view that builds authority and pulls demand toward them.
“A voice you can copy was never a voice worth having.”
Most companies hire these two functions separately, from two different vendors, with two different reporting lines. The SEO team optimizes for a keyword. The content team writes for engagement. Nobody owns the buyer.
We built the company around the handoff instead.
Search and GEO put you in the conversation — in the results, in the AI answers, in the shortlist a buyer builds before they ever contact a vendor. Founder-led content decides which name on that shortlist feels like the safe, obvious, credible choice.
One without the other leaks. Visibility with no voice gets compared on price. Voice with no visibility only reaches the audience you already have.
Technical SEO, topical authority clusters and structured data that make you legible to search engines and citable by AI models.
GEO monitoring across ChatGPT, Perplexity, Gemini and AI Overviews, so you know exactly when and how your brand gets recommended.
Founder-led content that converts recognition into trust — and trust into inbound conversations you did not have to pay for.
Every number here came from running the work, not reselling it.
You talk to the operators. Strategy calls, escalations, mid-month questions — same two people, start to finish.
We take on a limited number of engagements because the work compounds only when it gets real attention. If we are not the right fit, we will tell you on the first call.
Rankings, AI citations and pipeline sourced — in one view, monthly. No 40-slide decks that hide the number you actually care about.
Content, architecture, positioning and systems stay with you. Nothing about our engagement is designed to make you dependent on it.
Book a 30-minute visibility audit. We will show you where you are invisible — on Google, in AI answers, and on LinkedIn — and what it would take to fix it.
No pitch deck. No 12-month lock-in on the first call.